MAINE INDIAN
TRIBAL-STATE
COMMISSION
Brand Guide
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This guide is a tool to aid in the use of the Maine Indian Tribal-State Commission (MITSC) brand assets: logo, typography, color and other fine details of how the MITSC brand is conveyed are covered in this document.
The Brand Guide is printable natively through the browser's print function and can be downloaded using the print function as well, however, we recommend referencing this guide directly to avoid using outdated guidelines or assets.
Do you have questions about the MITSC brand or how to use this? Please be in touch.
Purpose
MISSION
MITSC’s principal responsibility is to continually review the effectiveness of the Settlement and the social, economic, and legal relationship between the Tribes and the State. In its broadest sense, MITSC is tasked with supporting effective Tribal-State relations, and in service of this, empasizes outreach, networking, and education.
Brand ATTRIBUTES
STAKEHOLDERS
VOICE
FEELING
PURPOSE
CONTEXT
CULTURE
IMPACT
Identity
MITSC LOGO
Primary Logo - Light
Primary logo on a light background.
Primary Logo - Dark
Primary logo on a dark background.
MAINE INDIAN
TRIBAL-STATE
COMMISSION
Vertical Logo - Light
Primary logo on a light background.
MAINE INDIAN
TRIBAL-STATE
COMMISSION
Vertical Logo - Dark
Primary logo on a light background.
Color
PRIMARY BRAND COLORS
Woods Green
Inner Bark Brown
Cobscook Blue
Mud Gray
Dark Blue
Pumpkin Orange
Supporting Colors
Bright Blue
Used for links, accents
Neutral Colors
Bone
Sand
Typography
Fonts
Spectral
The serif font in the MITSC brand is Spectral, used for headings and in certain cases for body text (e.g. the MITSC Library).
Download Spectral & view font info on Google FontsLato
The sans serif font in the MITSC brand is Lato, used for body copy, navigation menus, buttons, and for some headings.
Download Lato & view font info on Google FontsFALLBACK FONTS
Sometimes we don't have access to all the fonts. In the event that Spectral or Lato aren't available, here are some alternatives to each to use.
Spectral
Fallback fonts:
Times New Roman, serif
Lato
Fallback fonts:
Open sans, Helvetica, sans-serif
Body
All other font sizes in the brand system use REM units, relative to the base font size of 16px.
Headings
HEADING 1
Maine Indian Tribal-State Commission
HEADING 2
Maine Indian Tribal-State Commission
HEADING 3
Maine Indian Tribal-State Commission
HEADING 4
Maine Indian Tribal-State Commission
HEADING 5
Maine Indian Tribal-State Commission
HEADING 6
Maine Indian Tribal-State Commission
Paragraphs, lists & blockquotes
PARAGRAPHS
Paragraph text is limited to 42rem wide. This is to make the text readable when longer form text is used. The following is example text to demonstrate a longer paragraph:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Library body text
The body text in the MITSC library is in Spectral instead of Lato as acknowledgement of the analog print industry that is the ancestor of the modern digital libraries.
LISTS
Unordered (Bulleted) List
- First, item in an unordered (bulleted) list
- After the first comes the second item in a list
- Now for a third item in a list
- And finally a last item in the list
Ordered (Numbered) List
- First, item in an ordered (numbered) list
- After the first comes the second item in a list
- Now for a third item in a list
- And finally a last item in the list
BLOCKQUOTES
"I ask that you support that all legislation enacted for the benefit of Indian people be implemented equally to all federally recognized Tribes including the Passamaquoddy. Each of these matters impact the lives of our tribal members and effects the next generation. Support for legislation for Indian People helps to begin to address huge disparities."
Icons & Illustrations
Double-curves
The following double-curve illustrations are used throughout the website and in printed materials.
Photography
Design direction for photography will be documented here concurrent with the launch of the new website.
Web Components
LINKS
Text LinkButtons
DROP-IN COMPONENTS
The MITSC website has many reusable design components, known as "symbols" in many design programs. These are custom-built for the MITSC website and can be easily dropped in to any page or layout.
Brandguide Section
(for development purposes)
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.